About Affiliate Marketing

What is Affiliate Marketing?

Affiliate marketing is where a merchant builds a marketing plan, and then the affiliates use their own marketing channels to promote the merchant's store or products. Affiliate marketing is based on an order reward system in which merchants pay promoters a commission for each sales order they generate.

There are three parties: Merchant, Affiliate and Customer. Customers pay for products and get their favorite goodies. Merchants earn profits through order fulfillment, and promoters earn commissions through referrals.

1. Merchant

Also known as seller, brand or retailer, supplier. This is the party that creates the product. From a single entrepreneur, a small business to a large corporation, anyone can be a businessman. Merchants join affiliate programs with the goal of increasing revenue by promoting their products to customers.

2. Promoters

Also known as Promoter, Influencer, Partner or Ambassador. Influencers on social media, individuals placing orders on a seller's website, professional media businesses can all be promoters. The main role of an affiliate is to show potential customers the value of a merchant's product and convince them to make a purchase.

3. Customers

Customers are the key to every business, and their activities make or break a business. Thanks to affiliate promotions, potential customers can more easily access a merchant's products. The order placed by the customer through the affiliate's marketing behavior will become the affiliate order, which is the basis for calculating the affiliate commission.